When ISO is not ISO


We know how badly the ISO screws up lives and the workplace when it imposes its daft management standards. That doesn’t mean that its product standards are brilliant either.  They’re nothing more than another option in the marketplace and should have to compete as such without marketplace coercion.

DPReview explains how misleading ISO values may lead to bad photographic exposures –  You probably don’t know what ISO means – and that’s a problem.

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