What I learned from Steve Jobs



Guy Kawasaki has written What I learned from Steve Jobs and it is discussed at MacDailyNews.

The top 12 lessons I learned from Steve Jobs:
1. Experts are clueless
2. Customers cannot tell you what they need
3. Jump to the next curve
4. The biggest challenges beget best work
5. Design counts
6. You can’t go wrong with big graphics and big fonts
7. Changing your mind is a sign of intelligence
8. “Value” is different from “price”
9. A players hire A+ players
10. Real CEOs demo
11. Real CEOs ship
12. Marketing boils down to providing unique value
Bonus: Some things need to be believed to be seen.”

ISO accreditation?  Might it be number 13?  Nope.  There’s more than one way to run a nasty corporate culture.  Some wish they could be as egotistical.  Others see through the ihype.

“Steve Jobs was a mean-spirited, foul-mouthed, intolerant man.  He told people publicly their work was “crap.”  He humiliated subordinates. That was his style.  He was a personal SOB.  He is beloved in death only because he turned out to be right in the marketplace, over and over, but only in the post-1996 period. Before that, the technology was not there to let him implement his vision…

“…Meanwhile, open source coding will eat away at Apple, just as it will eat away at Microsoft.  Open source coding will let geniuses all over the world enter the market and offer better solutions….Patents expire.”

Customers vote with their money.  When did you last hear someone say how much more desirable a product had become since it received accreditation or certification?  They’re trained to throw it out in a year or two anyway.

In your next customer survey ask, What benefits do you notice from our ISO accreditation?  The results will amuse you.  Most will be unable to list anything.  Some of them may realise that this is strange.  A few will regurgitate the benefits the accreditation bodies and legislators allege – meets requirements, confidence, accuracy, quality…  You won’t find much that is concrete,  meaningful, or could not have been imparted more efficiently.

Accreditation doesn’t provide many laughs.  Take them when you can.

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